KBB x SCADpro

Long-exposure image of cars driving through city.

A Kelley Blue Book × SCADpro collaboration redefining legendary.

Kelley Blue Book is commemorating its 100th anniversary, a rare milestone that speaks to legacy, accuracy, and automotive trust. Yet, while KBB remains a go-to for older generations, younger consumers (18–25) often default to search engines, influencers, or social forums for car-buying advice, missing the reliability and depth of KBB’s tools. KBB has partnered with SCAD to create a campaign that stretches their legendary services across generations. As Gen Z begins their first car buying journey, KBB has a significant opportunity to become their primary, trusted companion for research, value insight, and ownership confidence.

A quick look through our collaboration.

Kelley Blue Book invited us to extend their brand systems to reach younger consumers. We were exited to add the Gen-Z vibe to Kelley’s voice, typography, storytelling, experiential events and design.

Meet the Team

We are a multidisciplinary team of SCAD students united by a shared passion for creativity and innovation. With expertise spanning motion design, graphic design, industrial design, advertising, and creative strategies, we bring diverse perspectives to every project. Our collaborative approach blends storytelling, design thinking, and visual communication to craft impactful, human-centered solutions that bridge art, design, and strategy.